For this project I received a YCN Student Awards Commendation for my unique ideation and problem solving, a cohesive but interesting and engaging visual style and praise for my individualistic concept
My strategy for this project was really to understand the Patch. My research led me to appreciate that Patch has a really strong brand personality, one that is playful and at times eccentric, often personifying the website's plants. This led me down a route of really creative campaigning, which I throughly enjoyed. My Plant Pamper Day advertising material involved designing a natural sounding interview that was from the perspective of plants. This engaged with Patch's jovial nature as well as communicating the frustration plants may have with their owners.
The brand Patch is an online plant store for "modern plant people" and the competition brief asked for us to connect plant fans with the brand. My strategy was to design a campaign that fully engages with those who love plants and cared about learning more about them, so I designed the "Plant Pamper Day". This is a Patch ran event designed to boost the amount of engaging touchpoints and enhancing the fun and playful side of Patch.
This campaign was highly enjoyable to implement into advertising touch points because of it's playful subject matter. Using the plants characters as playful reminders in places our target audience may find themselves. I also decided illustrations was the best way to indicate the types of activities that would take place, using them on a variety of different touch points such as coffee cup wraps and the Patch delivery boxes .
My strategy for this project was really to understand the brand Patch. My research led me to appreciate that Patch has a really strong brand personality, one that is playful and at times eccentric, often personifying the website's plants. This led me down a route of really creative campaigning, which I throughly enjoy. My Plant Pamper Day advertising material involved designing a natural sounding interview that was from the perspective of plants. This engaged with Patch's jovial nature as well as communicating the frustration plants may have with their owners.
The Plant Therapy Finder is an interactive activity that the plant owners can take part in on the Patch website that leads them to the right treatments for their plants at the Plant Pamper Day.
This is a large scale version of the Plant Pamper Day map for Shoreditch Park. The map indicated the types of activities that are to take place at the event, but maintain the same jovial conations of the event being hosted for the plants' enjoyment (which it kind of is!) But also shows the educational qualities to the event, teaching plant owners how to maintain a happy and healthy plant.
My favourite part about the campaign was being able to give these plant characters a downcast and sulky personality, poking fun at the neglect most owners inflict on them (accidentally, of course!) The campaign posters were interactive, in the poster above, located in an ideal touchpoint, their glum follow those walking by, drawing more people to interact with the poster and scan the QR code.
In all the depictions of the plants, throughout the campaign, they share this same- lets say... unimpressed attitude. This was a humorous play at the fact the real fun will be had by the plant owners at the event!
